STATUS GRAND PRIX IN THE SPOTLIGHT

Challenge

The Status Grand Prix team was keen to adopt innovative methods to broaden its reach from a single broadcast platform, with races televised on SKY six times/year only, to a multi-platform brand actively promoting the team and its talented drivers to new fans and sponsors.

Solution

  • Produce a 25 video series for 2014 GP season introducing fans to the racing drivers and factory team. Focus on access all areas unique content, interviews and fun.
  • Produce videos in drivers native language to increase fan engagement and reach

Results

  • 30% increase audience growth
  • 49% penetration into South America territories
  • Attracted additional sponsors as a result of having a strong digital media presence

  • “It’s very exciting to engage with RaceWorld TV, who are at the forefront of cultivating a new generation of motor racing fans, using innovative ways from them to consume the content the sport has to offer. It’s a fantastic platform for us to showcase our GP3 assault and raise the profile of the whole team and our drivers”

    - GP Team Principle Teddy Yip Jr -