The Challenge

YouTuber Andre Harrison, is an aspiring motor sport journalist and keen gamer. Armed with a new YouTube channel and bags of enthusiasm, the goal is to build an online reputation and audience, across multiple platforms, thereby providing Andre with commercial experience within the motor sport sector.


  • Create a weekly video series that taps into his motor sport passions
  • Leverage RaceWorld TV’s distribution reach to broadcast the weekly videos everywhere
  • Activate and encourage fan engagement

 Spotlight Results

  • Andre has produced over 30 videos to date amassing 1 million + views
  • Huge % of engagement with each video receiving 10+ comments from fans
  • Andre has successfully built a new online audience, increased the number of followers and is fast becoming known as Mr TOP 5!