ZOOMIN TV in the spotlight

Challenge

Create a format to encourage Formula 1 gamers to actively participate in a video series of 19 challenges throughout the 2015 F1 race season. Bridge the gap between passive viewing of F1 racers to active participation in the sport through gamer challenges. Connect F1 Racers and Gamers in real time race weekend action and become the stars of the show.

Solution

  • Build  a RaceWorld TV Gamer channel with full upload, edit and promotion functionality with 24 hour turnaround
  • Create a gaming challenge that uses real live timing F1 race information to set gamers challenges each race weekend
  • Create a F1 specific  gaming community to share, connect and cross promote across YouTube and social media

Spotlight Results

  • Successful video series actively engaging F1 Gamers every race weekend
  • Motorsport specific gaming channels joining RaceWorld TV Network to participate and collaborate with like minded Gamers

  • “With a successful YouTube gaming channel, ZoominGames, attracting 319 million views and 860,000 subscribers, creating a new motorsport specific format for the F1 Gaming community, was a natural progression. Partnering with RaceWorld TV, a channel dedicated to enhancing motorsport fans experience, is the perfect fit for us.”

    - Jaap van den Berg, MD ZoominTV -